Temu, Shein, and TikTok have disrupted the fashion retail industry with their innovative business models and use of technology. Temu, a fast fashion brand from China, has expanded rapidly through partnerships with social media platforms, particularly TikTok. Shein, also a Chinese fast fashion retailer, has gained global popularity through online sales and social media marketing. TikTok, a global short video social media platform, has entered the e-commerce sector with the launch of TikTok Shop, allowing users to purchase various products within the app. These three companies have displayed strong competitiveness in the fashion retail market by delivering fashionable products directly to users through social media collaborations and constantly improving and innovating to meet customer demand.
Temu’s core competitiveness lies in its fast product updates and collaboration with TikTok to attract user attention and drive purchases. Shein’s core competitiveness lies in its affordable prices and fast delivery speed, attracting a large number of young users through online sales and social media promotion. TikTok’s core competitiveness lies in its massive user base and advertising platform, allowing users to directly purchase fashion products within the app.
Temu, Shein, and TikTok have shown strong market competitiveness in the fashion retail industry by leveraging the power of social media to deliver fashion products directly to users and attract a large number of purchases. Through their unique approaches and strategies, these companies have disrupted the traditional fashion marketing and sales methods. The success of Temu, Shein, and TikTok serves as an opportunity for other companies in the industry to learn and adapt to the changing landscape of fashion retail.
